A group of Level 3 and 4 contact centre students from NZMA Waikato have helped raise more than $130,000 for the Cancer Society.
Nineteen students volunteered their time recently to conduct a week-long outbound calling campaign selling bunches of daffodils to local businesses for the society’s Daffodil Day appeal.
Fundraising manager for the Waikato/Bay of Plenty Cancer Society, Catriona Findlay, said this was the second year NZMA students in Hamilton had supported the Cancer Society with the pre-sell.
“They have been an extremely valuable addition to both campaigns. Our pre-sale is a combined effort and our usual volunteers and the students from NZMA did a fantastic job. The students managed to sell well over 800 bunches of fresh daffodils to businesses in Hamilton, Rotorua and Tauranga, contributing to a total of 3,820 bunches sold and helping to raise $133,700 for the Waikato/Bay of Plenty Cancer Society.”
As well as helping the Cancer Society raise much-needed funds and build awareness, the campaign enabled NZMA students to hone their newfound contact centre skills before hitting the workforce.
“We were pleased to be able to provide the students with the opportunity to take part in an external telemarketing campaign that gives them real-life experience to take into the workplace. It was a win/win situation as the students helped manage the volume of calls we had to make in a short space of time.”
Daffodil Day on Friday August 26 is the Cancer Society’s annual flagship event, and one of the most important fundraising and awareness campaigns in the country. Running since 1990, it has become a symbol of hope for the one in three New Zealanders affected by cancer.
For NZMA student Chanel Doyle it was rewarding to be able to contribute to such a meaningful cause.
“It was an awesome campaign to be involved in. We got to help out a great cause and it was a really good learning experience,” she said.
NZMA contact centre tutor Keith Lowes was delighted with what the students had achieved.
“They did an amazing job, they just got stuck in and did it,” said Keith.
“I was very impressed with their efforts and was particularly thrilled with the incredible results they achieved, as the Cancer Society is such a worthy cause. As well as being a way for NZMA to give back to the community, taking part in this campaign was also a great way for our students to build their contact centre skills.
“For our Level 4 students it’s an opportunity for them to step up to a supervisory role, which is what they are all aspiring to, and for our Level 3 students it is part of their compulsory course requirements to complete ten working days in a contact centre environment. This ensures they graduate from us not just with skills and knowledge, but also with some relevant work experience.”