A group of Level 3 and 4 contact centre students from NZMA Waikato have helped raise more than $34,000 for the Cancer Society.
The dozen students volunteered their time earlier this month to conduct a six-day outbound calling campaign selling bunches of daffodils to local businesses for upcoming Daffodil Day.
Fundraising manager for the Waikato/Bay of Plenty Cancer Society, Catriona Findlay, said the students had done a fantastic job.
“We were thrilled that NZMA volunteered to help us with our telephone pre-sale for Daffodil Day this year,” she said.
“The pre-sale brings in a lot of money but obviously in order for it to be successful we need people to contact businesses to sell the daffodils. The students managed to sell 980 bunches of fresh daffodils to businesses in Hamilton and Tauranga, helping to raise more than $34,000 for the Waikato/Bay of Plenty Cancer Society.”
As well as helping the Cancer Society raise much-needed funds and build awareness, the campaign enabled NZMA students to hone their newfound contact centre skills before hitting the workforce.
“We were pleased to be able to provide the students with the opportunity to take part in an external telemarketing campaign that gives them real-life experience to take into the workplace. It was a win/win situation as the students helped manage the volume of calls we had to make in a short space of time.”
Daffodil Day on Friday August 28 is the Cancer Society’s annual flagship event, and one of the most important fundraising and awareness campaigns in the country. Running since 1990, it has become a symbol of hope for the one in three New Zealanders affected by cancer.
For NZMA student Te Ariki Gerrard it was rewarding to be able to contribute to such a meaningful cause.
“It was an awesome campaign to be a part of, the experience and knowledge gained were fantastic, and we got to help out a worthwhile cause,” she said.
Fellow classmate Adam Gardner agreed.
“Working with the Cancer Society has been an absolute pleasure, and we are all very grateful for the experience.”
NZMA contact centre tutor James Pike was delighted with what the students had achieved.
“They did an amazing job, they just got stuck in and did it,” said James.
“I was very impressed with their efforts and was particularly thrilled with the incredible results they achieved, as the Cancer Society is such a worthy cause. As well as being a way for NZMA to give back to the community, taking part in this campaign was also a great way for our students to build their contact centre skills.
“For our Level 4 students it’s an opportunity for them to step up to a supervisory role, which is what they are all aspiring to, and for our Level 3 students it is part of their compulsory course requirements to complete ten working days in a contact centre environment. This ensures they graduate from us not just with skills and knowledge, but also with some relevant work experience. Actually this group will end up graduating with well over that as they’ve also completed a live campaign for charity organisation Aspire, and next week they are embarking on a campaign for web developer E9.”